40 Hours Is Enough. Here’s How I Plan Like a CEO

Welcome!

Well last night it was Mi Fest 🎉 

Our annual summer party at Mi PA.

We took over a corner of Flight Club in Manchester. 🎯 

Threw darts, ate pizza and talked about everything but work.

We started it back in 2017 and it’s a night I love.

But the thing is… these kind of nights are only fun when you’re present.

Not worrying about work.

What Monday will bring.

All of the things you have to do next week.

And that is where structure saves you.

It’s what allows me to show up for the fun and make real progress during the week.

The biggest shift in my business came when I stopped being a professional fire-fighter

And started being the architect of my time.

So this week, I’m giving you the exact weekly structure I use to plan like a CEO — and the same one we help our Mi PA clients implement too.

Let’s dig in. x

My 6-Part Weekly CEO Structure 🧠

This isn’t about micro-managing every minute of your week.

I hate the idea of being booked up to the brim.

This is about creating rhythm, protecting your thinking time, and making space to work on the stuff that really matters.

It has 6 simple parts:

🧠 1. Theme your days by energy
→ Each day in my week has a vibe of the kind of work I’m doing:

Monday = Team & Ops (everyone leaves Monday aligned and knowing the key deliverables for the week)
Tuesday = Deep Work AM / External Calls PM
Wednesday = Marketing & Sales (no meetings)
Thursday = Deep Work AM / Finance PM
Friday = Marketing AM / Admin + Planning PM

Even if your themes look different — you’ll get more done by batching your energy, not just your to-dos.

🧠 2. Block your deep work time
Mine is Tuesdays and Thursdays before 12pm.
No calls. Just focused time on the real needle-movers.

Even one 90-minute session will make a huge difference.

🧠 3. Protect a no-meeting zone
Calls shouldn’t land randomly all over your week.
Batch them. Guard your flow state. Get your best work done.

🧠 4. Use the PAUSE Framework on Sundays
10–20 minutes to set your week up with intention:

P – Prioritise your top 3 goals
A – Announce them to your EA or team
U – Uncommit from non-essential stuff
S – Schedule time for the big 3
E – Enjoy something fun (planned in!)

🧠 5. Monday Morning EA Check-in
Every Monday at 8am, I meet with my EA Bex to review goals, remove blockers, and get aligned on the week.

🧠 6. Keep meetings lean
Default to 25 or 45 minutes.
Always start with: “What do we want to get out of this?”

No agenda = no meeting.

This is how I plan my weeks using the above 6 steps.

It keeps me aligned with whats most important and with space to work on that.

Try just one of these this week 👇

✅ Theme your days
✅ Block a 90-min deep work session
✅ Create one no-meeting morning
✅ Book a strategy session with yourself (or your EA)

Your time is your business.

Protect it like it’s revenue — because it is.

Cheering you on always,

Em

x

PS: Want to hear me walk through this?
🎙 Listen to the episode: Plan Like a CEO: 40 Hours Is Enough
Perfect for a walk, a reset, or a fresh start.

PPS: Want support to actually implement this?
This is exactly how we work with our clients at Mi PA.

It’s not about more hours.

It’s about moving the right things forward — week after week — with a smart, proactive EA by your side.

Click here ➡️ if you’d like to find out more about the impact of a strategic EA by your side