Welcome!

One thing that pushes me to Win the week?

Knowing that I’m taking action.

It’s the knowing that your doing the stuff.

That gives you the confidence and congruence that your making things happen.

Even if you’re not getting the results.

Or the sale.

Just yet.

It’s the very knowing that your taking action. That you’re doing the thing.

That gives you an unshakeable confidence.

That all of your steps are leading to wins.

Sooner or later.

Rewinding to 2021 when we we’re still keeping 2 metres apart I was taking lot of actions.

But only on some of the things.

For some reason I was holding onto every lead that came in to Mi PA like my business depended on it…

Because, well, it did.

I was absolutely convinced that no one could follow up with my leads as well as I could.

After all, I knew my business, my pitch, and my audience better than anyone else.

I’ve lived and breathed it since 2008.

But it was hurting me.

And we definitely weren’t winning the week.

So lets dig in… 😉 

So here was the problem.

I was following up when I had time.

I fit it in when I had time, which wasn’t often, because I had so many other plates spinning.

The result?

Leads were slipping through the cracks.

Conversations started strong, but they didn’t have consistent follow-up, they went cold.

And it was hurting us.

When I looked at the numbers at the end of the year (tip: don’t look at the numbers only at the end of the year!) it wasn’t good.

So in 2022, I made a big decision: I handed the follow-up reins to Helena, a member of my team.

I’ll be honest—it wasn’t easy for me mentally.

I worried the calls wouldn’t be as personal, as persuasive, or as effective as mine.

But here’s what happened: Helena followed up rhythmically.

Every lead got a call, a text, or a message until they said “no” or booked a call.

Quite literally ‘Until they buy or until they die’ was Helenas mantra.

And still is!

I often get comments and messages literally just commenting on how impressive it is.

That we follow up when we say we will.

That we continue to call when they don’t answer.

So in 2022 no one slipped through the cracks, and no one was left wondering if they mattered.

That year, we made 20% more sales on 20% FEWER LEADS.

The second part blows me away still.

Talk about an obvious but effective change.

The difference? It wasn’t magic or even a perfect sales pitch—it was the power of consistent follow-up.

And the thing is it’s not just about business.

It then gave me the opportunity to follow up.

With people I’d met and people I‘d neglected.

Building relationships.

Staying in touch with people who can support your journey.

Following up with people you enjoy being around.

Send the text, make the phone call, send the ‘hey! do you fancy lunch’ email….

Good things will happen.

Most of us just forget to follow up in business and life.

Afraid of the answer but also afraid for someone else to do it.

Follow-up is essential.

To make things happen.

This week plan in an hour for follow up.

1. Who could you find in your phone book to re-connect with?

2. Who can take on the follow up if you’re not giving it the attention you know it deserves?

Let’s win this week together.

Build relationships and win.

I’m cheering you on 😃 

Em

x

P.S. There is some good news: You don’t have to do it all yourself.

If you’re ready to put rhythmic follow-up in place—and get it off your to-do list—our team at Mi Follow Up can help.

We follow up on leads every single day with phone call, text and whatsapp.

Engaging your leads, building relationships and filling your diary with discovery calls.

Making your follow up world class

If you’d like to squeeze more juice out of your lead flow and understand what that looks like you can book a chat with me here 😄 

P.P.S If you know someone who would love practical tips sent to their inbox every week of How to Win the Week!...➡️  Forward this edition to them and they can sign up here: https://emmas-newsletter-adef7a.beehiiv.com/subscribe 

P.P.P.S If you’re stuck on actually having the time to implement the things you want to do -

P.P.P.S Thank you for reading - your attention means more to me than you know 😄