• Plan your time this week like a CEO

• Ai Tool of the Week 🤖 

• Focus on the Fun Stuff 🎙️ - ‘Trapped in your own company?’

Welcome!

Yesterday, I had a moment.

I was planning the week ahead and I realised how easy it can be.

To fall into the trap of just filling time.

Back-to-back meetings.

Teams messages pinging.

A to-do list that looks impressive, but doesn’t really move the needle.

A couple of weeks ago I was lucky enough to have an hours conversation with Christine Nicholson.

We recorded a podcast episode together for Focus on The Fun Stuff.

And get this….

She only works 9 days a month. Nine!

Yet she gets more done than most people do in 30.

When I asked her how, she didn’t talk about fancy tech or time hacks. She simply said:

It hit me.

She treats every hour like it’s her most valuable resource—because it is.

And she forces herself into a situation to make it happen.

Deadlines inflicted.

Because the thing is

As Christine demonstrates in this weeks episode so beautifully is that…

If we want to make big moves this year, we can’t just show up.

We have to show up with intention.

So this week’s edition is all about that shift.

How to stop working like an employee—and start thinking like a CEO.

Just like Christine.

So lets dig in x

So how do we show up with intention?

Where we fully understand what our time is worth.

We protect our calendar from low-value tasks.

And it means turning time spent into time invested.

That is the shift right there.

So here’s my 10 minute time management 101

Of how to do it….

Work Like a CEO: A 3-Step Strategy for Intentional Hours

1. Calculate Your CEO Hourly Rate

If you’ve never done it before here’s how you do it:

1. Take your monthly income goal (or revenue target).

2. Divide it by the number of hours you actually want to work this month and every month.
   That’s your CEO hourly rate.

So if you’d your income or revenue target is £10k this month.

And ideally you’d love to work 20 hours a week.;

The hourly rate you need to earn in each of those 20 hours is £125

💡 Now ask yourself this week: Is this task worth that rate?

The next time your filing your emails or replying to the same thing you’ve replied to every week.

The next time you’re creating an image for social media.

Could you get someone to do that for you for £50 or less?

And you focus on acquiring revenue of £125 per hour.

🧠 2. Plan by Outcomes, Not Time

Don’t just block “2 hours for marketing.” That’s a time-filler.

Ask: What will be DONE by the end of those 2 hours?

Maybe it’s one sales page.

Maybe it’s five outreach emails.

Set a clear outcome.

And make sure it gets done.

Remember Christines mantra - if you’re approaching the end of the 2 hours and you’re not finished.

Get it done. Prolific beats perfect….

🔥 3. Go Prolific Over Perfect

CEOs don’t wait for perfect.

They move fast. They test, learn, tweak.

Perfection is where momentum goes to die.

You don’t need flawless. You need finished.

Get it our into the world

You’ll get feedback regardless.

You getting it out into the world 80% finished.

Beats 100% of the people who don’t get anything out into the world at all.

You can do this.

Starting doing. 😉 

This Week’s Challenge:

✅ Pick 1 day this week
✅ Plan every hour based on what you want to produce—not just how long something takes
✅ Tally the outcome at the end

You don’t need more hours.

You just need to make the ones you have count.

Go win the week!

I see you.

You’re making things happen .

I am ALWAYS cheering you on

Em

x

Ai Tool of the Week 🤖 

Welcome to Week 5 of AI Tool of the Week!

Ever leave a meeting with 10 pages of notes and no clue what to do with them?
Same.

This week’s tool is a total time-saver:
➡️ TLDR This

It turns any long article, PDF, transcript or messy doc into a clean, clear summary with key takeaways.

Perfect for:
✅ Meeting notes
✅ Podcast transcripts
✅ Training materials
✅ Blogs or articles you’ve been “meaning to read”

Copy. Paste. Summarise. Done. 🧼

🧠 Pro tip: Paste in your next meeting notes or strategy doc—and ask ChatGPT:

On Focus on the Fun Stuff this week 🎙️ 

This week it’s me and the most amazing Christine Nicholson on the podcast.

Not only does she work 9 days a week.

She helps business owners pluck themselves out of the middle of their business in 90 days.

I know you are going to love this episode.

It gets right to the heart of whats possible.

Your business doesnt have to depend on you.

There is light in the tunnel.

You can listen to it here ➡️ Focus on the Fun Stuff: Christine Nicholson

P.S If you know someone who would love practical tips sent to their inbox every week of How to Win the Week!...➡️  Forward this edition to them and they can sign up here: https://emmas-newsletter-adef7a.beehiiv.com/subscribe 

P.P.S Thank you for reading - your attention means more to me than you know 😄