• It’s not self sabotage - it’s your strategy 🎯 

• Ai Tool of the Week 🤖 

• Focus on the Fun Stuff 🎙️ - ‘Deciding to do something else after 17 years in a business’

Welcome!

Whether you’re growing a business or expanding your career - we will all hit dead ends.

Those times when you’re not growing anymore.

When you feel like you’re going backwards.

When you think you ‘should be better’

Opportunities coming your way

But not making the most of them?

Overwhelmed and tired?

You think you must clearly be self sabotaging your own growth.

Otherwise you’d be at that next level right?

The seven figure revenue?

The six figure profit?

The next promotion?

You must be self sabotaging?

But what if it’s not sabotage at all?

So lets dig in x

Back in 2014 I joined my first ever mastermind.

It felt quite scary - it was more money that I had ever spent on ‘learning’.

I was really lucky with that first ever group - it had business owners in it with 5 mil revenue, 10 mill revenue and 20 mill revenue businesses.

At the time I was doing about £100k in revenue with a couple of team members - so the imposter syndrome was real 😅 

But I also had the overwhelming feeling that I needed somebody to show me the way.

I had to learn more.

I didn’t have all the answers.

And the following year - I doubled our revenue.

Granted - £100 - £200k it was still a small business back then.

But our revenue doubled - which I’d struggled to do in the previous 4 years.

Not because I worked harder but because I looked for the strategies for the next level.

So what if…

👉 You just haven’t learned the strategy for the level you’re at yet?
👉 You’re surrounded by people who can’t show you what’s possible next?
👉 You’re still trying to win this level with last year’s game plan?

When we hit a wall, we don’t need to double down on what’s not working.

We don’t need to beat ourselves up that we’re self sabotaging.

We need new inputs, better leverage, and upgraded strategy.

It’s Not Self-Sabotage. It’s a Strategy Gap.

So I want you to look at these 3 things today - to see where your strategy gap lies….

1. Strategy Check:
Are you still using the same to-do list tactics, calendar habits, or sales workflows you used 2 years ago?

⚠️ If yes—no wonder you’re exhausted.

That strategy was built for a past version of you.

2. Leverage Check:
Are you doing all the tasks still below your hourly rate?… while trying to hit £500K goals?

*Cheat code - track your time this week and see where it’s spent.

If your time’s not leveraged, your energy won’t be either.

And that creates burnout—not breakthroughs.

3. Environment Check:
Who are you learning from? Who’s showing you how to think at the next level?

Has your circle got friends and mentors in you can learn from?

Who can pull you up?

Or do you need to find some new members of your circle?

Because you can’t solve new problems with old thinking.

Your Win The Week Challenge

✅ Identify one strategy that’s out of date for where you want to be
✅ Upgrade your calendar to reflect the next-level you - that means planning this week so you turn up to each hour knowing exactly what you’re going to solve or the project your’re going to progress
✅ Connect with one person or source of insight who’s already where you want to go - you probably already know them - send that text/or email, arrange that dinner.

Growth isn’t magic.

It’s better strategy, leverage, and support.

If we don’t keep improving our strategy, leverage and support it gets harder and harder to move forwards.

Let’s win this week by playing at the level we’re aiming for.

Not the one we’ve outgrown.

I’m cheering you on

Em

x

P.S.
If you’ve been thinking “I know I need to delegate more”—this is your sign.

We’ve just opened up new spots for PA support at MiPA. We’ve got a special offer running for business owners ready to step into better support.

Your future self will thank you → PA Support

Ai Tool of the Week 🤖 

Want to upgrade your decision-making this week? And actually access those strategies to get you to the next level?

Drop this into ChatGPT and see what your next-level self would do:

This one’s a game-changer. It’ll shift your priorities and you thinking fast.
Try it, screenshot it, and stick it to your monitor for the week.

On Focus on the Fun Stuff this week 🎙️ 

Ever feel like you’re building something amazing but… you’re tired, flat, or weirdly detached for it all?

Burnout doesn’t always show up dramatically.

Sure, it might appear in the form of an angry explosion or a complete shutdown.

But more often, it’s subtle — a creeping fatigue, a constant grind, a lack of motivation, or a sense that everything feels heavier than it should.

Over the years I’ve spoken to SO many business owners who are running on empty (me included). The momentum’s still there… but the joy just isn’t.

That’s exactly what came up in my latest podcast episode with Adam Butler and Mark Rose from Signal Solutions.